Eminem performs at G-SHOCK’s “Shock The World” event and announces a new collaboration

Eminem performs at G-SHOCK’s “Shock The World” event and announces a new collaboration with the brand for a limited edition watch.

Eminem took the stage in New York last night to perform at the G-SHOCK annual Shock The World event. The show celebrated the 30-year anniversary of G-SHOCK, as well came with big news of a collaboration between Eminem and the watch brand for a limited edition watch.

in a press release, Shigenori Itoh, the chairman and CEO of Casio America, spoke on the collaboration. “With Hip Hop, it’s as much about where it’s from as who it’s for. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”

You’ll be able to cop the watch in December 2013 at limited stores and boutiques, for $180.The watch is black with red accents, including the Michigan skyline on the wristband, an ‘E’ on the face of the watch, as well as Em’s ‘Shady’ signature on the band.Peep photos of the watch in the gallery above.

As well, we’ve included footage of Em’s performance last night below.

Getting ready for the @GShock_US 30th Anniv. celebration show! Ltd. ed. watch coming soon! #stw2013

— Marshall Mathers (@Eminem)